'Graphic' vaccine advert sparks backlash. This brings to mind how ineffective adverts using fear appraisals can be. A young woman hooked up to an oxygen ventilator in hospital struggling to breathe due to Covid-19 is the focus of a “confronting” new advert targeting Sydneysiders. “Covid-19 can affect anyone…Book your vaccination.” Some people say the advert unfairly targets young people. Official health advice also recommends that young people wait for a ...