In today’s hyper-connected world, the 'fear of missing out'—popularly known as Fomo—has become a cultural buzzword. Coined in 2004 to describe consumer behaviour, the term now encompasses a deep psychological experience felt across all walks of life. But while the term may be new, the underlying phenomenon is as old as humanity itself. From ancient times, humans have sought connection and inclusion as a means of survival. Bruna Moubarak, a ...