The biggest reputational risk Facebook and other social media companies had expected in 2020 was fake news surrounding the US presidential election. Be it foreign or domestic in origin, the misinformation threat seemed familiar, perhaps even manageable. The novel coronavirus, however, has opened up an entirely different problem: the life-endangering consequences of supposed cures, misleading claims, snake-oil sales pitches and conspiracy theories about the outbreak. "There's still a disconnect between ...