TripAdvisor, the world's largest travel guidance platform, said that for the first time hotels and B&Bs can expand their visibility and reach to a ready-to-book, high spend traveller audience by participating directly in TripAdvisor Plus, a new membership programme for travellers. TripAdvisor Plus hotels receive special badging and increased visibility on the TripAdvisor platform, helping them to stand out from the competition and increase bookings at a lower cost than ...