ALBAWABA - The upcoming solar eclipse on Monday next week is not just a celestial event, but also a marketing chance for businesses across the country. While the eclipse itself lasts only minutes, some companies can and will capitalize on the hype by offering a variety of eclipse-themed products and discounts, turning this rare occurrence into a major marketing opportunity.
With the next total solar eclipse not expected until 2044, businesses are seizing the moment to attract customers with fun and unique offerings. From special doughnuts to themed drinks, the solar eclipse has inspired a range of limited-time products and promotions.
Krispy Kreme creates a special doughnut for eclipse from April 5-8. (Krispy Kreme)
Major brands like Krispy Kreme, Sonic, SunChips and Smoothie King are planning on rolling out eclipse-themed treats and drinks. Krispy Kreme's Total Solar Eclipse Doughnut, featuring a whole Oreo cookie in the center, is set to hit stores from Friday through Monday, April 8.
Sonic is introducing an all-black slush representing the eclipse's "temporary darkness," complete with free solar eclipse viewing glasses, while Smoothie King is offering the Eclipse Berry Blitz smoothie, accompanied by complimentary eclipse glasses at select locations.
Other restaurants are joining in on the eclipse theme with their own special deals and promotions. Pizza Hut is slashing prices on large pizzas, while Burger King is enticing customers with a buy-one-get-one-free Whopper deal.
Frito-Lay's SunChips uncovered a limited edition for solar eclipse. (Facebook)
Meanwhile Raising Cane's is planning on offering a free Texas toast with every combo meal purchased, along with a chance to win "Free Cane's for 20 years" through an online contest.
So while the eclipse itself is something to look forward to, one should also make sure to look forward to all that the businesses are setting up. are making sure to cater to both their astronomical curiosity and their appetites with these celestial feasts of special deals and treats.
