The Content Delivery Platform will assist Umniah and the content providers in the organisation, control, and publication of large amounts of different types of content including text, ring tones, and videos. The platform features will be provided through a user friendly and bilingual web interface covering Operation, Administration and Maintenance (OAM); Content Management; Provisioning; Content Broadcasting; and Charging.
System administrators and VAS employees at Umniah will be able to use the OAM tool to manage the system through different access rights and log-in information. The tool will also support the management of promotions, channels, workflow, alerts, configurations, reports and statistics.
The Content Delivery Platform will also allow for easy navigation through content repository, flexible search and management of content, definition of content publishing workflow, and content editing version control. In addition, a Content Broadcasting Engine will be in charge of sending and receiving SMS and MMS content, sending alerts, load balancing and prioritising, as well as channels broadcasting.
High security will be maintained throughout the system using critical data encryption for the database, secure login features, and controlled access rights and privileges. “Umniah is pleased with this partnership with ESKADENIA Software. This project shall result in the benefit of Umniah’s subscribers by facilitating the accessibility to a wide bouquet of infotainment and content services instead of the ordinary methods”, said Abdel Khaliq Anabtawi, Data Services Supervisor at Umniah Mobile Company.
"ESKADENIA has demonstrated through the past years that it could develop a line-up of cutting-edge software products for the telecom market with a proven-track record of high-quality deliverables and professional support services. We value Umniah’s trust in choosing ESKADENIA for the development of the Content Delivery Platform and we are eager to secure other future openings and ideas with this leading telecom operator”, said Qusai Qaryouti, Development Manager at ESKADENIA Software.