January 22nd, 2026 - 05:18 GMT
Kia Corporation (Kia) has today unveiled a new documentary highlighting the work of its ‘Bootcamp’ program, which provides relevant technology education for future generations, helping global communities establish a foundation for self-reliance. What is Bootcamp? As Kia’s flagship CSR initiative, Bootcamp aims to deliver a practical and sustainable virtuous cycle, rather than one-time material support. This is exemplified by the program’s ‘priming water’ mantra, which refers to the water poured into a pump to begin drawing water up from a deep well. Tae-Hun (Ted) Lee, Head of Global Operations Division ...