Xerox Emirates appoints new General Manager

Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, has announced the appointment of Chris Govier as the new General Manager. With over 20 years of expertise in the Middle East region, Govier will bring an impactful market understanding, as well as an innovative business approach towards driving Xerox Emirates’ growth and support its expansion in the UAE. Govier is determined to maintain Xerox Emirates’ market leadership positioning while strongly contributing towards the country’s fast paced technological evolution, echoed in Smart City development, digital and e-governance initiatives. 

Govier joined Xerox in 1993 and has held several senior roles within the Corporation, including head of Graphic Communications for Developing Market Operations (DMO), several key positions in MEA and, most recently, as the General Manager of Xerox Middle East region focusing on partner operations.

“I am delighted to have been given the opportunity to head Xerox Emirates. The UAE is a big market for Xerox technology and services. I am happy to lead an experienced and motivated team to further expand the Xerox brand within the UAE. I look forward to developing and implementing Xerox Emirates’ strategy and lead the company towards the next phase of growth. We have a fantastic market place, a superb customer value proposition and a determined and experienced team to realise our goals. It promises to be exciting years ahead”, said Chris Govier.

Xerox Emirates’ recognises the importance of maintaining its leadership position in the Managed Print Services domain, as well as in the Graphic Arts sector in the country. Xerox Emirates is constantly looking for new ways to enhance its customer experience through innovative solutions and services allowing companies to focus on their real business and to maximize their efficiency. The UAE is a dynamic hub with a vision that provides seamless connectivity for businesses worldwide and Xerox Emirates is very well positioned to deliver smarter solutions that will further drive the country’s business ecosystem.