Starbucks launches bilingual website for the MENA region

Press release

Published October 31st, 2012 - 12:20 GMT

Al Bawaba

Starbucks Coffee has launched a bilingual website for the Middle East and North Africa. The new English and Arabic website is part of Starbucks’ ongoing commitment to the local community and the first step towards a fully integrated digital platform to keep it connected with its customers.

The user-friendly website, designed specifically for the MENA region, reflects Starbucks’ proud heritage of producing outstanding quality coffee without compromising a strong commitment to sustainable and eco-friendly practices.

Starbucks is the first international coffee house to have a bilingual website for the MENA region, a pioneer step that affirms its leadership of the industry.

The website provides users with detailed information on the latest offerings from Starbucks, local community initiatives, and blog posts from the team and their local partners. The site can also show users the location of the Starbucks store closest to them.

Rana Shaheen, regional communications and CSR manager at Starbucks MENA, says: “Continuing to connect with our local consumers is a key priority for Starbucks. That is why we are so excited about the new website with the latest interactive features which ensure that anyone and everyone can share what matters most to them about Starbucks, be it a new favourite from the menu, a blog post or a piece of news that raises a smile.”

Background Information

Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

As the premier vendor of the finest coffee, Starbucks is focused on delivering the best experience to every customer at each of its locations around the world, including Kuwait, KSA, UAE, Egypt, Lebanon, Jordan, Qatar, Bahrain & Oman in the Middle East region

Starcbucks work with many communities, and is committed to providing the Starbucks Experience while respecting the local customs and tastes of each country it operates in. It is also committed to hiring locally, currently providing nearly 2700 jobs for more than 30 nationalities including Arab nationals in over 300 operating stores in the region.

Starbucks stores have been operating in the Middle East since 1999 through a licensing agreement with trading partner and licensee MH Alshaya WLL, a private Kuwait family business.