PureView technology revolutionizes mobile high-end imaging

Nokia announced the launch of Nokia 808 PureView mobile phone, the first smartphone in the world with a 41 megapixel camera, which is set to revolutionize high-end imaging in the smartphone sector. The smartphone uses a new technology originating from satellite imaging called Pixel Oversampling and combines Carl Zeiss’ exclusive optics and Nokia’s advanced algorithms, which combined will offer an unprecedented high-end imaging experience in a smartphone.

Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best New Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).

Vesa Jutila, Head of Smartphones Product Marketing at Nokia, demonstrated PureView’s revolutionary imaging features to an elite group of journalists, bloggers and photographers in Jeddah, and said: “Nokia revolutionizes high-end smartphone imaging and sets a new industry standard with the Nokia 808 PureView. With this smartphone, you can capture the sharpest and most detailed pictures ever, and it is easier than ever to relive and share your experiences”.

"But this is only the start: we’re going to carry on developing the PureView technology for our future smartphones in ways that will again revolutionize the imaging experience.” he concluded.

Mandar Bhide, General Manager, Nokia Middle KSA and Yemen said: “We are delighted to launch Nokia 808 PureView, an advanced smartphone full of advanced and exciting features, which is a testament to Nokia’s commitment to delivering innovative mobile phone products for consumers across the globe, and to imaging enthusiasts in Saudi Arabia”.

“Nokia’s global strategy for growth focuses on a new winning smartphone strategy; such as the innovation we witnessed today with Nokia 808 PureView. This is a key part of this strategy as it pioneers new technology in smartphone handsets and sets a new benchmark for innovations in high-end imaging,” he added.

The new smartphone also introduces Nokia Rich Recording technology, which enables audio recording at CD-like levels of quality, previously only possible with advanced external microphones, and also features the exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology.  At standard resolutions (2/3, 5 and 8 megapixels), this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. 

At full resolution, it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. The camera offers unprecedented performance in low-light shots, thanks to the pixel oversampling technology and amazing sensor that captures five times the amount of light. With superior low-light performance and the ability to save in compact file sizes for sharing in social networks, email and MMS, the Nokia 808 PureView smartphone makes it possible for anyone to capture professional looking images in any condition, and view it on any device.

Abdullah Al Mofeed, professional Saudi photographer, expressed his opinion on the pictures he took with the smartphone: “Professional and amateur photographers will get great shots alike, and lifestyle nature photographers will much appreciate the unprecedented details in resolution, thanks to this technology. The thing I like the most about this smartphone is that it offers professional imaging features in a small and portable size”.

In addition to superior still imaging technology, the Nokia 808 PureView smartphone also includes full high definition 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. This feature enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

In addition to the revolutionary experience offered by the Nokia 808 PureView, a big number of imaging mobile applications are available on Nokia store (http://store.nokia.com) to enhance the user experience, which can be directly downloaded to the smartphone.

Nokia 808 PureView uses a 4 inch multi-touch screen, and the highly damage-resistant Corning Gorilla glass helps protect the screen from scratches and accidental drops. The processor runs at 1.3 GHz and it supports Bluetooth 3.0 and Near Field Communication NFC wireless technologies. The battery can run for 9 hours of talk time, or 550 hours in stand-by mode, and the smartphone can connect to high definition television sets through the HDMI port and DLNA wireless technology, while providing high quality flash light to capture the best photographs and videos in low light conditions.

The smartphone supports syncing calendars, contacts and notes with Microsoft Outlook and can open Microsoft Office and PDF documents and compressed ZIP files. Nokia 808 PureView weighs 169 grams and will be available in the Saudi market in early June.