Memac Ogilvy Kuwait awarded Nissan and Renault Al Babtain Marketing Communications Business

Memac Ogilvy Kuwait, one of the leading multinational marketing communications agencies across the Middle East, has announced today that it has been awarded the Nissan and Renault Al Babtain marketing and public relations communications business, following a lengthy competitive review. The new win is a result of Memac Ogilvy Kuwait teams’ hard work and dedication in presenting a creative full-fledged proposal in line with the brands’ business and communications objectives.

The Nissan and Renault Al Babtain win is considered to be the latest landmark win in 2016 for Memac Ogilvy Kuwait, and has resulted in positioning the agency as the only communications agency in Kuwait that retains clients from all industry segments; Automotive, Banking, Telecom, Aviation, and Retail.

Memac Ogilvy Kuwait will serve as a marketing consultant to target specifically the Kuwaiti market with services focused primarily on advertising, digital media, public relations, and activations.

Makram Khater, Group General Marketing Manager at Al Babtain Group said: “Memac Ogilvy Kuwait stood out against competition and convinced both group brands involved by providing trendsetting energy in advertising and communications as a whole. We look forward to their fresh thinking as we continue growing Nissan and Renault’s stature in Kuwait.”

Nabil Touma, Memac Ogilvy Kuwait’s Managing Director said: “We’re very excited about beginning a partnership with Al Babtain Group. The opportunity to market two renowned automotive brands, such as Nissan and Renault, to the Kuwaiti market is exciting. In addition to the brands’ existing car-lineups, both Nissan and Renault enjoy an outstanding reputation on a global and regional scale and thus it is our job to make sure that this message is conveyed to local market segment. On behalf of Memac Ogilvy group, I would like to thank Al Babtain Group for their trust and confidence in our services, hoping that this relationship will continue to prosper furthermore. ”

Memac Ogilvy was started by Edmond (Eddie) Moutran its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 15 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets. With its 360º philosophy, Memac Ogilvy identifies and expresses the essence of a brand and then ensures this essence is reflected everywhere the brand touches its customers.