Mashreq breaks new ground with region’s first overseas mobile top-up service

Mashreq, one of the UAE’s leading financial institutions, today launched the world’s first online & international mobile top-up and bill payment service, another quick and hassle free payment facility for consumers.

This new initiative allows customers to instantly top-up mobile credit to their family, friends and loved ones in 103 countries from Mashreq’s dedicated online platform, MashreqOnline and Snapp mobile app. It takes only a minute now to securely pay a bill back home.

With a population of 80% expats, UAE is one of the largest source markets that send credit overseas. A very commonly used functionality on MashreqOnline is mobile top-up, with 37% of our customers using the facility to credit their mobile phones. This new service will provide greater security and convenience for Mashreq customers to top-up mobile phones from over 228 phone operators worldwide.

The MashreqOnline service is immediate, fast, secure and easy to use. Customers just have to login, enter the beneficiary mobile number, select the amount they wish to top-up and the payment will be instantly processed. This innovative service is powered in partnership with KeyBS, an IT leading software Integrator Company founded in Dubai. KeyBS provides variety of financial solutions, to automated bill payments and money transfers.

Aref Al Ramli, Head of electronic business and innovation at Mashreq said: “We are pleased to take the lead as a service innovator in the region to offer this unique, value added service. Mashreq is committed to taking technology enabled services to all our consumers to facilitate them to save their precious time and money. The UAE is one of the biggest source markets from which customers send credit and the new service will enable customers to instantly credit mobiles worldwide. Indian nationals can additionally pay utility bills such as electricity, gas and TV. It is free, fast and convenient. This is a service only available in India right now and we look forward to make it available in other countries.”

Mashreq customers can now send mobile phone credit to people in their home countries thanks to a virtual private network connected to 228 mobile operators in the world.