LG to change market dynamics by introducing LG optimus G to the saudi market focusing on differentiated user experience

Press release

Published April 21st, 2013 - 10:39 GMT

Al Bawaba

LG announced the launch of the Optimus G, a new premium flagship device offering a unique User Experience (UX) supported by innovative hardware performance with its launching in Rosewood Hotel, Riyadh.

The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to “live without boundaries.”

With the powerful quad-core CPU, Snapdragon™ S4 Pro processor and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.

“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said Mr. John Lee, president of LG Electronics, Saudi Arabia. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”

“Our company’s mobile expertise and innovative technologies are the basis of these accomplishments,” said Mr. Leith Kim, GSM Product Manager of LG Electronics Mobile Communications Company. “I am confident LG can lead the next stage of the global LTE smartphone market with competitiveness in hardware technologies and enhanced UX features that were first introduced in the Optimus G.”

New Form of Cross-Tasking and Engaging UX:

With reliable and speedy performance, LG’s Optimus G doesn’t solely enable multi-tasking but “cross-tasking” of activities without limitations. If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks.

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.