Andrew Horne appointed as General Manager of Xerox Emirates

Xerox Emirates, a joint venture between Mohamed Hareb Al Otaiba and Xerox Limited and a leader in document management and business processes, has recently announced the appointment of Andrew Horne as the new General Manager of Xerox Emirates. In this new role, Andrew will provide leadership stability and bring fresh business insights, driving Xerox  Emirates’ growth plans for 2013 and beyond and supporting the company’s future business direction as it moves towards becoming a services-led organization. 

Horne joined Xerox in 1992 as the indirect channel development manager for Eastern Europe and Russia. From 1995 to 2011 he held a number of roles including channels director in Russia, Managing director of Xerox Egypt and a seven year assignment as managing director of Xerox India. Most recently, Horne was VP Business Transformation in Xerox’s Developing Markets. In this role he managed transformational projects in Eastern and Central Europe. 

“The UAE Market is a great opportunity for Xerox Technology and services, and I am very pleased to have been given the opportunity to work with a motivated, experienced and dedicated team to further expand and develop the Xerox brand within the UAE. I look forward to developing and implementing Xerox Emirates’ strategy and lead the company towards the next phase of growth. Recent years have been difficult for most economies, however, the future promises to be bright, especially in UAE.” said Andrew Horne.   

Bilal Hamadeh, Group CEO of Mohamed Hareb Al Otaiba Group stated, “We welcome Andrew Horne as the new General Manager of Xerox Emirates. With Andrew’s extensive knowledge and experience within Xerox DMO and Xerox India Ltd, we are very confident that he will be able to accelerate Xerox Emirates business growth in the UAE, contributing to achieving our long term business goals.” 

Horne studied computing, accountancy and management in London and held an HM Commission with the Royal Scots Dragoon Guards from 1978-1984. 

Xerox Emirates’ key business focus is to maximize growth opportunities within the UAE through aggressive expansion strategies, expanding into the SMB market as well as increasing gross profits by providing their customers with innovative technologies as well as Managed Print Services (MPS) which help contain cost, drive productivity and meet environmental sustainability goals with a more efficient print infrastructure.