Therapedic Jordan launches The 2013 Journey campaign a Mother’s Day Campaign in cooperation with Fine Baby
Press release
During the campaigns
Based on its belief in the importance of interacting with the local community and its commitment to collaborate with various local companies and sectors to provide the best campaigns and prices, Therapedic Jordan- one of Nuqul Group companies, has launched a new campaign that will run until the end of the year reaching a large number of people.
Therapedic Jordan - a global U.S. company that has been dedicated to producing the world’s finest sleep products for more than 50 years, and has gained several International Awards for Excellence, has launched this marketing campaign in cooperation with Fine Baby under the name “The 2013 Journey”, which will include several promotions at malls, showrooms and various media stations.
This campaign has started on Mother’s Day, offering mothers, spouses and children who wish to buy gifts the chance to win a 10% discount on several products from Therapedic through different competitions that included contacting or visiting the showroom. The discounts also applied to accessories, beds and linens.
Fine Hygienic Paper Company also provided a special gift on Mother’s Day for 3 winning mothers by providing them with free diapers for a whole year from Fine Baby – Fine’s latest product that is based on its unique sterilization technology known as "Steripro”.
On this occasion, Mr. Wassem Nuqul, Levant Area Marketing Manager for Fine Hygienic Paper Company, commented: “FINE, and since its inception, keens to continuously connect with the local community and offer its customers the best products with the best prices, and this partnership with Therapedic proves our commitment to support any company that shares our vision.”
Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as "Steripro”.
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Background Information
Nuqul Group
The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.
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