FIFTY ONE EAST & Sony Mobile Communications will introduce the new Smartphone Xperia S in the Qatari Market

Press release

Published January 29th, 2012 - 05:52 GMT

Al Bawaba

Xperia S, the first smartphone from Sony and the first from the new Xperia NXT series, was launched at a press conference, ahead of the International CES 2012 show in Las Vegas. Sony also announced the name change of its mobile phone division to ‘Sony Mobile Communications’. Xperia S will be available at all Fifty One East’s outlets located in Al Maha centre, City Centre Doha .and Lagoona Mall before the end of first Quarter 2012.

Xperia S is set to deliver a stunning viewing experience with a high resolution screen, full Sony HD, powerful 1.5GHz dual-core processor for faster performance and a 12MP camera that takes pictures in just about 1.5 seconds from standby mode. Sony’s new smartphone enables easy connectivity with multiple screens for consumers looking to share and enjoy content on a screen that best suits their situation, whether TV, smartphone, laptop or tablet.

Consumers can now watch their favorite content from the Sony Entertainment Network by connecting their Xperia S through HMDI to TV or share photos wirelessly with just one touch. Xperia S is also near field communication (NFC) enabled to allow users to share content with each other and enjoy an increasing number of NFC applications and services.

Xperia S is also PlayStation certified, guaranteeing a high quality smartphone gaming experience and access to the PlayStation Store.

Xperia S showcases ‘Iconic Identity’, a new design approach that will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.

The user interface has been restyled to match the minimalistic design of the hardware. The home screen features a new colorful flow background making full usage of HD Reality Display and dual-core processing power.

Available to consumers in Qatar through the FIFTY ONE EAST Stores & the authorized resellers from the first quarter 2012 on Android platform 2.3 (Gingerbread), Xperia S will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

Background Information

Fifty One East

Fifty One East is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand.

As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalised hospitality and impeccable service,

Company Profile

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.