Fifty One East and Sony are official sponsors of the 3rd Football GCC Olympic Championships for under 23
Press release
With the collaboration of Sony, Fifty One East will also offer a Sony gift to the Most Valuable Player of each match
Fifty One East, Qatar’s premium retail chain and Sony, the world’s leading electronics brand, announced their official sponsorship of the upcoming 3rd Football GCC Olympic Championships for under 23 years old and which will be held during the holy month of Ramadan this year. With the collaboration of Sony, Fifty One East will also offer a Sony gift to the Most Valuable Player of each match.
This sponsorship is in line with Fifty One East’s commitment to be a devout supporter of major sports initiatives in Qatar and follows the sponsorship of the 2011, 2012 and 2013 editions of HH the Emir’s Cup, Qatar’s most prestigious football tournament.
Mr. Ziad Asmar, Executive Director at Darwish Technology said: "We’re extremely happy to be once again on board with QFA to extend our support to another landmark sports event. We, at Fifty One East, are committed to be significant players in various national and international sports happenings in Qatar, particularly when it comes to football.”
“Fifty One East’s name has been strongly linked to other sports events in Qatar such as the Qatar Tennis Open for men, Qatar Tennis Ladies’ Open, Qatar Golf Masters, HH Emir Cup Horse Jumping Championship and we’re looking forward to fostering this partnership with QFA in the best ways possible.”
Mr. Khalid El Kuwari, Director of Marketing at Qatar Football Association said: “The 3rd Football GCC Olympic Championships gather top young athletes aged less than 23 and will kick-start on August 12th at the Aspire dome with a grand finale on August 21st. It is considered key to all Gulf national teams that are gearing up towards the 2012 London Olympics and we wish all teams a warm stay in Qatar.”
Sony is engaged in the business of Consumer Electronics, VAIO laptop computers, Digital Imaging, Peripherals, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Gaming products (PlayStation), in addition to Broadcast and professional products.
Fifty One East is the longest-standing retail chain in Qatar and is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.
Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.
Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.
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Background Information
Fifty One East
Fifty One East is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand.
As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalised hospitality and impeccable service,
Sony
In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.
Darwish Holding
Darwish Holding manages a portfolio of prominent companies that offer high-quality products and exceptional services to the people, businesses and the State of Qatar. Founded in the 1920s Darwish Holding swiftly expanded and now has diversified business interests across a spectrum of industries including consumer distribution, investment,retail, real estate, business services, and technology. Featuring 800 employees from 25 nationalities and representing over 100 major brands, Darwish Holding has carved a desirable reputation in the region.
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