Epson opens first Saudi office to drive regional expansion

As part of its growth and expansion plans in the Middle East, Epson today (Monday, April 15, 2013) announced the opening of its first office in the Kingdom of Saudi Arabia. Located in Riyadh’s Al Olayya Street, the new office was inaugurated by Hiromi Taba, President of Epson Europe B.V., in the presence of Jean-Marie Lacroix, Vice President Sales - Emerging Territories (CISMEA), Epson Europe B.V, Khalil El-Dalu, General Manager, Epson Middle East, representatives from the media and Epson’s channel partners.

Speaking during the event, Hiromi Taba said, “The Saudi Arabian market is vital to Epson’s ambitious expansion goals in the Middle East, and being the biggest market in the region it was imperative that we have a strong presence in the Kingdom. Saudi Arabia’s technology sector in particular has been witnessing steady growth in recent years and with the opening of our office in the country we aim to take our commitment to deliver top quality technology solutions that specifically address customer requirements, to a whole new level.” 

“Our new office in Riyadh enables Epson to get closer to our customers and offer them an excellent standard of pre and post sale services, which are critical aspects of today’s dynamic market environment. Our plan for the Saudi market revolves around a balanced focus on both the corporate and consumer segment, although the educational sector will receive particular attention given the government’s major emphasis on this sector in recent years. Moreover, the opening of our Saudi office will also be strategically significant as we constantly strive to introduce latest technologies and as we pursue our target of sustaining our market leading positions in key product categories such as projectors, dot matrix printers and system devices,” added Taba. 

Epson also revealed that it would be appointing more Saudi Arabia-based channel partners into its channel partner program which aims to reward partners for their consistent performance.

Epson’s new office in Riyadh, which will be equipped with the latest products from all categories to facilitate quick demonstration and training, will also provide strong sales and marketing support to customers and the channel.