Emirates NBD partnered with Zomato under ‘Bon Appétit’ programme

Press release

Published April 10th, 2014 - 08:41 GMT

Al Bawaba

Emirates NBD, a leading bank in the region, announced today that it has entered into a partnership with popular social restaurant discovery service Zomato.com.

The partnership enables Emirates NBD customers to use Zomato to find restaurants at which they can avail discounts under the 'Bon Appétit' programme, in addition to Zomato's rich content which includes menus, photos, ratings, and reviews of participating dining outlets.

Launched in 2011, Emirates NBD’s ‘Bon Appétit’ is an exclusive dining programme that enables Emirates NBD customers to avail discounts of up to 30 per cent at their favourite restaurants, upon using an Emirates NBD credit or debit card. Since the launch, the Bon Appétit programme has gone strength to strength with the programme today covering over 1,500 dining outlets in the UAE and international markets that offer special dining privileges to Emirates NBD cardholders.

Speaking of the partnership, R Sivaram, Head of Retail Assets & Cards Business, Emirates NBD, said: “Emirates NBD is synonymous with offering the most rewarding card experience for its customers. The UAE offers opportunity for residents to experience the widest array of selection in dining. Our partnership with Zomato, whose detailed reviews are very popular among our cardholders, will bring additional value and enhance customer experience by integrating our Bon Appétit dining programme with Zomato.”

Rohin Thampi, CEO, Zomato UAE, said: "We're excited to enter into this partnership with one of the region's most renowned banks. Together, we can offer more enriched dining experiences to Zomato's users, as well as Emirates NBD's customers. We hope this is the start of a long and fruitful association for us all."

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.