Emirates NBD ties up with ICICI Bank for instant money transfers through DirectRemit

Emirates NBD, a leading bank in the region, has tied up with ICICI Bank, India's largest private sector bank, enabling customers in the UAE to instantly remit money to India through the DirectRemit service.
The tie up enables customers of Emirates NBD to transfer funds to account holders of ICICI Bank in India within a minute
Commenting on the tie up, Suvo Sarkar, General Manager - Retail Banking and Wealth Management, Emirates NBD, said, "The DirectRemit platform epitomizes Emirates NBD's commitment to providing customers with banking solutions that simplify their lives. It is amongst our most popular services as it provides customers with an on-the-go, yet safe channel to transfer funds instantly to their home country.
“We are delighted to tie up with ICICI Bank, which has the largest branch network among private sector banks in India with over 3,800 branches in the country, thereby expanding access to the DirectRemit service. With enhancements to existing corridors and the addition of new corridors expected in the near future, we hope to continue to offer the best-in-class service to our customers," added Sarkar.
Vijay Chandok, President, ICICI Bank, said, "We are committed to strengthening the relationship with customers by means of continuous adoption of innovative technology. With an experience of serving more than 1.5 million NRIs (Non Resident Indians) across the globe for over a decade, we have built significant expertise in the field of remittances. DirectRemit facilitates the convenience of sending money to any beneficiary in India within a minute. We are pleased to tie up with Emirates NBD and are confident that it will help us deliver best-in-class service propositions to NRIs across UAE."
Customers can avail of this service through internet banking, mobile banking and ATMs of Emirates NBD. Customers are required to complete a simple registration process to add the ICICI Bank beneficiary.
Background Information
Emirates NBD
Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.