Emirates NBD launches Signature Debit Card exclusively for Priority Banking customers

Emirates NBD, a leading bank in the region, announced today the launch of the exclusive Visa Signature Debit Card that enables the bank’s Priority Banking customers to further enrich their overall banking experience, through access to a wide range of lifestyle benefits. With this launch, Emirates NBD also becomes the first bank in the UAE to introduce a Signature debit card variant focused on its affluent customers. 

Launched in partnership with Visa Inc., the world’s largest retail electronic payments network, the Emirates NBD Signature Debit Card is in line with “Privileges and More,” the special lifestyle privilege programme for Priority Banking customers, which was launched in October 2012. All offers from the “Privileges & More” programme, including a comprehensive package of over 80 exclusive offers from reputed brands, will be migrated to the Signature Debit Card, to enable cardholders to avail the exclusive discounts. 

“Facilities and lifestyle privileges are clear differentiators when developing a service proposition for Priority Banking clients, because they form an elite group of successful individuals, who clearly appreciate the opportunity for personal advancement, and recognise the value of time and money,” said Frederic de Melker, Head of Priority Banking, Emirates NBD. “The launch of the Visa Signature Debit Card is in line with Emirates NBD’s strategic objective to provide end-to-end solutions to our affluent clients and consolidate the comprehensive offer on payment cards.” 

The Emirates NBD Signature Debit Card also offers cardholders a wide range of benefits that are generally associated with credit cards, including complimentary Airport lounge access to over 30 lounges worldwide, Global Concierge Service, complimentary multi-trip travel insurance and purchase protection- insurance for large value purchases on the card. Other significant benefits include up to 25% off at over 60 fine dining restaurants in the UAE, exclusive offers at premium establishments and extended warranty, to double the manufacturer’s warranty up to 24 months. 

“At Emirates NBD Priority Banking, we aim to provide our customers with a comprehensive banking experience through a six-pillar strategy that includes ease of doing banking transactions and lifestyle privileges,” said Hussam Al Hashimi, Deputy Head of Priority Banking, Emirates NBD. “The introduction of new and premium products to suit the payment needs of affluent customers is important to strengthening this strategy.” 

 Marcello Baricordi General Manager - UAE, Visa Inc., said: “We are delighted to partner with Emirates NBD to introduce this new market-leading product ’the Signature Visa Debit Card’. This is in line with the significant growth in debit card usage both globally and in the region, as customers look for secure, convenient and reliable payment options. We also congratulate Emirates NBD on becoming the first bank in the UAE, to introduce the value-packed Signature Debit Card that meets the customised needs of its affluent customers.”