Emirates NBD Encourages UAE to ‘Give In to Giving’ This World Kindness Day

Press release

Published November 13th, 2018 - 10:47 GMT

Emirates NBD aims to persuade UAE citizens and residents to invest in their community by giving their skills and time to worthwhile causes.

With World Kindness Day on 13 November, Emirates NBD, a leading banking group and and a pioneer in private sector volunteering in the UAE, has released a video to encourage UAE residents to ‘give in to giving’ by dedicating their time to volunteer in initiatives across the country.

Inspired by Year of Zayed initiatives that have promoted philanthropic behavior across the country throughout 2018, Emirates NBD aims to persuade UAE citizens and residents to invest in their community by giving their skills and time to worthwhile causes, such as those organized by Dubai Volunteer Center and Volunteers.ae. A champion of private sector volunteering, Emirates NBD has run its community volunteer programme, Exchangers for employees and partners, since 2015.

Emirates NBD’s Exchangers is an integral part of the bank’s CSR commitment and supports the UAE government’s goal to increase community volunteering in the Year of Zayed following the Year of Giving. The bank is a collaborating member of IMPACT 2030 under the United Nations, a private sector-led organisation that aims to tackle the United Nations Sustainable Development Goals through corporate volunteering. Volunteering is also a key focus of the bank’s recent premier partnership with Expo 2020 Dubai. Performance numbers and impact of the Exchanger programme are audited by a third party assessor, Sustainable Square, a global CSR and sustainability agency.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.