Dubai Opera and Jaguar announce strategic partnership to celebrate ‘The Art of Performance’ platform

In the lead up to the highly anticipated opening night of Dubai Opera last month, premium automotive manufacturer Jaguar Middle East and North Africa (MENA) announced a strategic partnership after being named the Official Vehicle Partner of the definitive destination for performing arts in Dubai. As the latest extension of Jaguar’s ‘The Art of Performance’ creative communications platform, the long-term partnership represents the ultimate medium to express the automotive brand’s commitment to recognizing creativity and performance that excites the senses and pushes past the limits of convention to become art.

Located in Downtown Dubai and billed as ‘the most prestigious square kilometre in the world’, Dubai Opera will produce and host some of the finest and most engaging performing arts experiences from Dubai and all over the world. The collaboration with Dubai Opera gives Jaguar a powerful stage from which to continue delivering the unforgettable sensory experiences that the automotive brand is renowned for. As the Official Vehicle Partner of Dubai Opera, Jaguar will activate a number of interactive experiences and events over the course of the next three years, bringing to life ‘The Art of Performance’ in new and captivating ways.

Reinforcing the relevance of the strategic partnership, Christopher Wilde, Brand Director at Jaguar Land Rover MENA, said, “There are clear synergies between Dubai Opera, Jaguar’s brand values and Jaguar’s ‘The Art of Performance’ platform. From its stunning, world-class architecture and heritage to its innovative and enchanting, modular interior design, Dubai Opera delights the senses through technical artistry. We are delighted to be able to harness this opportunity to shine a spotlight on performing arts and create immersive moments that excite the senses and take breaths away.”