The Dubai Mall Raises Awareness for Breast Cancer Awareness Month

Press release

Published October 16th, 2017 - 06:18 GMT

The Dubai Mall raises awereness for Breast Cancer Awareness month.

October is Breast Cancer Awareness Month, and The Dubai Mall is doing its part with a range of activities in collaboration with ‘SHAMS EMAAR’ to get the community involved and help spread the message of the importance of early detection.

From October 12, The Dubai Mall and ‘SHAMS EMAAR’ will be turning The Dubai Fountain PINK at 7:30pm and 9:30pm every evening, for two weeks – as well as having a giant floating pink ribbon on display in honour of the awareness month.

Visitors and the community can also take part in supporting the cause by texting “TDMBCA” to 4201 for an AED10 donation; 4206 to donate AED50; 4209 for AED100 and 4409 to donate AED500. All funds raised will go to the Al Jalila Foundation.

Visitors to The Dubai Mall can also visit any Guest Services Kiosk to collect a pink ribbon and further show their support.

With social responsibility at the core of ‘SHAMS EMAAR’, the initiative aims to spread unwavering vitality throughout the community as it contributes to a happier and healthier future, with the combined dedication of Emaar employees and community members. The name ‘SHAMS’, meaning ‘sun’ in Arabic, reflects the light and joy the initiative aims to deliver.

Visit The Dubai Mall during October and help spread the message of support and the importance of early detection, as the community aims to ‘Beat Breast Cancer’ together.

For more information, visit thedubaimall.com, phone 800 DUBAI MALL (800 38224 6255), or visit the five-star Guest Services team located throughout The Dubai Mall.

Background Information

The Dubai Mall

The Dubai Mall - A place like no other. A new day, a new dawn.

From the wind swept sands, a new legend rises. A mall of epic proportions that is named The Dubai Mall.

Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space, over 1,300 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets.