Canon Middle East partners with Cerebra Middle East to distribute cutting-edge security solutions

Canon Middle East, a world leader in digital imaging solutions, has partnered with Cerebra Middle East, a local value-added distributor, as a forerunner to predicted growth in the UAE’s security and surveillance market, as the country gears itself up for the Expo 2020 in Dubai.

The UAE’s security market is part of the Middle East’s physical security market, which is projected to surge by a massive 23.7 percent to USD 10.9 billion by 2020, up from its 2014 level of USD 3 billion.

Growing at more than double the global average of 5.5 percent, the Middle East has become the fastest and largest market for security solutions, and it will contribute 10 percent to the global physical security market by  2020.

Anurag Agrawal, Managing Director, Canon Middle East said: “Canon Middle East is looking to establish itself in the country’s security market and make strong headway in the IP camera industry, much ahead of EXPO 2020 in Dubai. The partnership with Cerebra Middle East signifies the start of a new era for Canon in the UAE and we look forward to using Cerebra Middle East’s vast network and knowledge to make the UAE an even safer place for both individuals and businesses.”

As part of the new partnership, Cerebra Middle East, one of the region’s leading distributors of security and surveillance solutions, will be an authorised partner for the sale of Canon’s comprehensive range of Network Visual Solutions which comprise of network cameras and network solutions in the UAE.  The alliance will enhance Canon Middle East’s IP Security Camera business, especially in the government, industrial and retail sectors, where the company is exploring business opportunies.

Saurabh Arora, Vice President – Sales and Support, Cerebra Middle East said, “Cerebra Middle East has partnered with Canon to provide powerful solutions that can work in most any conditions and provide high-quality soltuions. We are targeting system integrators, solution providers and corporate resellers for the imaging solutions leader in the UAE.”