Fifty One East brings back Beauty Week with the world’s latest Beauty trends

Press release

Published April 26th, 2012 - 05:05 GMT

Fifty One East Beauty Week

Fifty One East, the leading luxury retail chain in Qatar, launched this year’s highly anticipated Beauty Week stretching from April 26 till May 13^th. This season’s Beauty Week provides insight on the latest trends in the beauty and fashion industries and showcases the latest offers and the most glamorous beauty kits available.

Fifty One East Beauty Week brings to Qatar a wealth of expertise and affluent knowledge that benefits the ladies of Qatar in all of their daily beauty rituals. In addition, visitors get the chance to benefit from tailor-made advice along with the finest products offered at distinctive prices.

Ladies visiting Fifty One East outlets at Lagoona Mall, Al Maha Center and City Center Doha will get the exciting opportunity to avail of a QAR 20 gift voucher with the purchase of QAR 100 worth of cosmetics and fragrances. The exclusive “Fendi scratch and win” offer will allow the ladies to win one of many luxurious products among Fifty One East’s most coveted beauty brands. Fifty One East beauty experts will also host a daily make-up and facial lab with some of the world's most prestigious brands featuring Chanel, Givenchy, Dior, YSL, Clinique, La Prairie, Lancome, Clarins, Guerlain, Kanebo.

The Fifty One East Retail Management commented: "The return of Beauty Week reflects our commitment to bring to Qatar the latest fashion and lifestyle trends from the world’s beauty capitals. We are pledged to offer our loyal customers the most premium indulgences of beauty care and unsurpassed expertise. At Fifty One East we very much value our clienteles, always doing our best to provide them the opportunity to revel in world class prestige and elegance.”

Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is home to some of the world's finest brands such as Rolex, Boucheron , Tudor, Armand Nicolet, Guy Laroche, Amore Bacci, Sony, Bose, Bang & Olufsen , Yamaha ,Sony Ericsson, HTC, Apple , Brioni, Lanvin, Smalto, Rochas, Marchesa, Vicini, Moreschi, Andrew Gn, Azzaro, Diego Dolcini, Georges Hobeika, George Chakra, Reem Accra, Gianvito Rossi, J Mendel, , Nancy Gonzales, Abed Mahfouz, Robert Abi Nader, Carlos Miele, Chanel, Givenchy, Lancome, Amouage, Elizabeth Arden, Dior, and YSL as well as other major global brands.

Fifty One East at Lagoona is today the main anchor store and a world-class retail destination with the largest multi-brand superstore in the Middle East with 13,500 square meters of retail concepts that are aligned with the lifestyle of Doha's savviest shoppers.

Background Information

Fifty One East

Fifty One East is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand.

As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalised hospitality and impeccable service,

Company Profile

Darwish Holding

Darwish Holding manages a portfolio of prominent companies that offer high-quality products and exceptional services to the people, businesses and the State of Qatar. Founded in the 1920s Darwish Holding swiftly expanded and now has diversified business interests across a spectrum of industries including consumer distribution, investment,retail, real estate, business services, and technology. Featuring 800 employees from 25 nationalities and representing over 100 major brands, Darwish Holding has carved a desirable reputation in the region.