Be Story Ready: Canon Empowers the Channel Community for Future of Imaging

In line with its ambition ‘to play a part in every single image in the future’, Canon Middle East brought all its regional channel partners under one roof highlighting business performance and innovative selling practices. Held at Sheraton Oman Hotel, this was the third edition of Canon’s Imaging Inspired channel partner event.

Held under the theme ‘Be Story Ready,’ the event saw over 150 key channel partners of Canon from the GCC and Levant region in attendance.

Commenting on the purpose of this event, Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East said, “With the evolving business landscape for technology companies, it has become all the more important to support and strengthen our partner network. In addition to building and sustaining relationships with our channel partners, the new brand proposition ‘Live for the story’ encourages them to better serve the growing demands of consumers and helps tell the best stories of their life. Through its renewed product ecosystem of Shoot (Cameras), Remember (Cloud Services) and Share (Printing), Canon plays an integral part in the consumer’s imaging journey.”

Securing the Canon Middle East Performance Awards this year were Sharaf DG Bahrain in the DSLR and lens category and Eureka Kuwait in the Compact Cameras & Selphy section. Lulu Hypermarket Oman won theCanon Middle East Performance Awards 2017for the laser category of printers, Khoury Home bagged the award for the inkjet category of printers while Arms Computers Oman secured the award for printer consumables.

Acknowledging retailers for their innovative selling practices, Canon awarded Emax Oman Best Customer Experience & Display, Sharaf DG Bahrain Best e-tailing & Social Media Collaboration and X-cite Kuwait for Innovative Selling Concepts.

This year, Imaging Inspired also witnessed the official launch of Canon’s Cloud Services: Irista, a cloud-based image management platform that stores files (images and videos) at full resolution, and photo-sharing cloud-based platform Lifecake, which is targeted at mothers-to-be and young mothers.

With a strong focus to reinforce its commitment to the community and bring people closer together, Canon Middle East is collaborating with influencers, schools and universities, and photo clubs, photographers and cinematographers to inspire them to share their stories.

“The way we tell a story today has changed significantly. At Canon, we want to be a catalyst for this transition from the beginning and help our partners and end-users communicate powerful messages through innovative technology. In order to do this successfully, it is essential to empower them with the best technological innovations of the future, which Canon is working towards,” concluded Hariharan.