The All-New Nissan Tekton – Expanding Nissan’s SUV Portfolio in the Region
Following the global debut of the all-new Nissan Tekton in Mumbai, Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles, the authorised distributor for Nissan and INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra said the new model’s introduction reflects Nissan's continued commitment to expanding its SUV portfolio and offering customers greater choice.
“The Tekton is a significant addition to Nissan's global SUV line-up, and one that reflects the brand's broader vision of Mobility Intelligence for Everyday Life – a commitment to making smart, innovative, and customer-focused mobility more accessible to drivers around the world. Seeing the vehicle in person, it is clear that Nissan has approached this with real intention, delivering a product that is as capable as it is refined. The design is commanding, the craftsmanship is evident, and the level of technology on offer is precisely what today's drivers have come to expect from Nissan.
In our market, the demand for SUVs has always been strong, and our customers have consistently demonstrated that they value quality, design, and a driving experience that suits both the demands of daily life and the character of our region. The Nissan Tekton brings a fresh perspective to the segment that cements the reliability and performance Nissan is known for. Powered by an advanced 1.3-litre turbocharged engine paired with a 6-speed dual-clutch transmission, the Tekton delivers an engaging balance of performance, efficiency, and driving comfort, ensuring confidence whether navigating city streets or longer journeys. It is yet another testament to the breadth of Nissan's offering and a further reflection of the brand's ability to cater to the varied preferences and lifestyles of drivers across our region. Tekton speaks to all of that, expanding Nissan's offering in a way that gives our customers a compelling new option to consider.
At Al Masaood Automobiles, we have always taken pride in connecting our customers with the very best that Nissan brings to the world, and in ensuring that their ownership experience, from the moment they walk into one of our showrooms to long after they drive away, is memorable and delightful. The fervent interest we have already seen in the Tekton is a strong indication of the excitement to come, and we look forward to bringing it to our customers across Abu Dhabi, Al Ain, and Al Dhafra.”
Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.