ADNEC participates at IMEX Frankfurt 2016 to promote Abu Dhabi’s business tourism credentials

Abu Dhabi National Exhibitions Company (ADNEC), is marking an emphatic participation at IMEX Frankfurt, the leading trade show dedicated to encouraging innovation in the MICE sector currently underway at Messe Frankfurt in Germany.

Showcasing Abu Dhabi’s state-of-the-art MICE infrastructure and cutting-edge facilities to top decision makers from the global meetings industry and related businesses at the annual international event, ADNEC seeks to attract a larger number of well-known international congresses and meetings to Abu Dhabi.

Humaid Matar Al Dhaheri, Acting Group CEO at ADNEC said: “Our participation at IMEX Frankfurt is aligned with ADNEC’s growth strategy for the congresses and meetings sector. In addition to promoting Abu Dhabi as a preferred destination for business tourism, attending such highly-targeted international MICE events provides us with an ideal opportunity to network with international conference delegates and professionals from the incentive travel, meeting and events industry. Furthermore, these events allow us to explore partnership opportunities with leading associations and international event organizers to bring their events to Abu Dhabi.”

IMEX Frankfurt annually convenes a global raft of exhibitors from every sector in the meetings industry. In addition to drawing the participation of more than 3,500 worldwide exhibitors, 3964 hosted buyers, 4900 trade visitors and hundreds of meeting professionals, IMEX Frankfurt 2016 features a series of educational sessions, networking programmes, workshops and thought sessions, among others.

ADNEC offers 133,000 sq m of inter-connected floor space to match the expectations of a wide variety of events and exhibitions. Equipped with modern facilities and built to international standards, the venue attracted 1.8 million people across 369 events in 2015.