adidas launches Irbid City Center

adidas, one of the global leaders in the sporting goods industry, held the public opening of its renovated branch in Irbid City Center on March10. Spanning 250 square meters, the newly opened adidas shop is home to a large selection of the brand’s products, including sports accessories and the latest streetwear collection from adidas Originals.

adidas currently has over 150 stores across the MENA region of which 85 are brand stores and 65 concept stores. Within Jordan, there are 19 stores, with the newly opened Irbid City Center branch being the 19th, all boasting a wide selection of products including Boost, adidas premium running technology, licensed apparel and accessories from some of the most famous football clubs in the world such as Real Madrid, Bayern Munich and Chelsea.

All adidas products epitomize the core brand values of authenticity, passion and innovation, and that extends to its stores as well. This newly open store introduces an innovative retail concept to provide sports professionals and fitness lovers with a unique and optimized shopping experience”, said Zeina Abou Laban, General Manager of adidas Group Levant.

The Newly opened store is also home to adidas Originals, which has come to define street style over the last four decades. From the iconic Firebird tracksuits to the contemporary classics like the Superstar and Stan Smith, adidas Originals celebrates authentic street culture. Irbid City Center store also features a dedicated section for kids, with Sports Performance products designed for little ones as well as special collaborations with Disney and Marvel.