ADCB and Farah Experiences celebrate successful launch of partnership

Press release

Published October 4th, 2016 - 09:03 GMT

Abdul Shakeel Abdul Hameed, Head of Retail Banking at ADCB (left) and Olivier Garaialde, Chief Executive Officer at Farah Experiences (right)

Abu Dhabi Commercial Bank (ADCB) and Farah Experiences, operator of the UAE’s unique theme parks Ferrari World Abu Dhabi and Yas Waterworld have recently celebrated the successful launch of their new strategic partnership, which provides exclusive benefits to ADCB customers at the theme parks on Yas Island. The partnership reflects ADCB’s aspiration to create a lasting experience that is full of value and quality.

As part of the partnership, ADCB’s Credit and Debit cardholders benefit from a year-round 15% discount off tickets and merchandise purchases at both theme parks, and 10% off food and beverage purchases as well as complimentary upgrades on tickets.

Abdul Shakeel Abdul Hameed, Head of Retail Banking at ADCB said: “As one of the leading card issuers in the UAE, our ambition is to always offer our customers exclusive plans and benefits to best satisfy their wants and needs. Our cards offering are known for providing exclusive programs, bonus and rewards tailored to fit the lifestyle of each individual cardholder. Customer satisfaction is ADCB’s ultimate goal, we do this by continuously improving and providing the best services possible, and this partnership with Farah Experiences helps us create memorable moments for ADCB’s cardholders and their families.”

Olivier Garaialde, Chief Executive Officer at Farah Experiences said: “We are delighted to welcome ADCB and their cardholders into our unique family of brands and experiences. At our Theme Parks we aim to offer guests the most enjoyable and memorable time through world-class entertainment experiences drawn from fascinating stories; be it premium fun and Ferrari-inspired thrills at Ferrari World Abu Dhabi - or extraordinary, pearl-diving inspired adventures at Yas Waterworld. We look forward to creating additional smiles for ADCB customers with the year-round benefits extended to them at our Theme Parks which this partnership makes possible.”

Background Information

Abu Dhabi Commercial Bank

ADCB was formed in 1985 and today after integration employs over 3,350 people from over 45 nationalities, serving approximately 590,000 retail customers and over 20,000 wholesale clients. It is the third largest bank in the UAE and second largest in Abu Dhabi by assets, at AED 163.7 billion as at March 31st, 2010.

ADCB is a full-service commercial bank which offers a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate, currency, derivative, Islamic products, project finance and property management services.

ADCB is owned 64.8% by the Abu Dhabi Government through the Abu Dhabi Investment Council. Its shares are traded on the Abu Dhabi Securities Market.

ADCB has won the Silver class category of The Sheikh Khalifa Excellence Award (SKEA) for the finance sector in November, 2009. In February 2010, ADCB won The World Finance Corporate Governance Award for “Best Corporate Governance in the UAE” and was recently named “Best Retail Bank in the UAE and GCC 2010” by The Asian Banker magazine in March 2010.