MCS/Action, one of the Gulf’s leading PR firms and Vahid Associates, the Manama-headquartered brand futurists and branding master planners, have launched a joint venture PR company – Action/Bahrain – to better serve the Kingdom.
Action/Bahrain now joins the rapidly developing Action Global Communications Group, which currently has 28 offices worldwide, including a regional headquarters in Dubai and an office in Kuwait.
“The move is part of the Action Group’s expansion plan for the Middle East following a successful restructuring of the organisation and reflects increasing demand for our services in the Kingdom” said Barbara Saunders, Operations Director, Founder and Majority Shareholder, MCS/Action.
The strategic alliance between the two sides follows a year of cooperation on a number of projects, including the Dubai Sports City and Rikaz of Saudi Arabia accounts.
“With this new strategic alliance we are now capable of providing not only full service to our clients in Bahrain, be it a sensitive brand exercise via Vahid Associates, or advertising through Lowe Contexture, but also proactive and continuously conscious PR that befits our pre-emptive way of working and marketing,” said Vahid Mehrinfar, Executive Principal and Chief Brand Architect, Vahid Associates.
MCS/Action Account Manager Sam Dulka has relocated from Dubai to Bahrain to oversee the initial PR operation.
“We believe it will grow quite quickly given the initial response we have received,” said Greg Hunt, Managing Director, MCS/Action. “As part of the Action Global Communication Group it has been our strategic goal to build on existing relationships and restructure where necessary.
“Working with Vahid Associates recently showed how well we complement each others’ working style so a joint venture in Bahrain was an obvious evolution. In future the JV’s branding and positioning will increasing fall in line with the Action Group as we leverage our internal and fundamental strengths on a much larger scale.” (menareport.com)
© 2004 Mena Report (www.menareport.com)
