Middle East consumers are increasingly making the decision to switch to digital pay television. The trend is revealed in a new qualitative research study conducted by Feedback Market Research for Showtime, a regional digital satellite pay-TV network, into the key reasons for subscribing to a digital satellite television.
Conducted in Saudi Arabia, Kuwait and the United Arab Emirates (UAE) in June 2003, the research highlighted the key reason for selecting a digital pay-television network was the convenience it gives viewers to choose to watch what they wanted, when they wanted, with subscribers indicating that the variety and quality of programming at any time created a feeling of ‘escape’.
There are 30 million television households in the region and Showtime operates across a range of territories. There are potentially 800,000 homes for pay-TV in the region. Showtime's main markets are far from saturation point. The main challenge over the next year will be to improve subscriber numbers. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
