LogicaCMG has been awarded a multi-million dollar contract by regional telecom company Batelco to expand the capacity of its short messaging service center (SMSC). LogicaCMG's solution will provide enhanced SMS services to a larger number of subscribers and enable Batelco's corporate users to send bulk messages to clients.
LogicaCMG's solution will provide Batelco with the ability to enhance system availability to support corporate service level agreements and improve load sharing for high SMS traffic peaks. Batelco's corporate clients will have the capability to offer bulk messages via the Internet. This new service will extend the customer relationship management (CRM) services that Batelco provides to its corporate end-users, enabling them to target specific groups of mobile users.
“The introduction of bulk messaging services is a key component of Batelco's strategy to enhance the services we offer our commercial customer base. Increasingly, businesses in Bahrain are considering short messaging as a vital customer communication tool, and our SMS enhancement initiative will increase the scope of messaging opportunities that we offer our corporate end-users,” commented a Batelco spokesman.
As part of its new SMS upgrade initiative, LogicaCMG will also provide Batelco with its Messaging Application Router (MAR) for improved load sharing and advanced traffic management through LogicaCMG's SMSC.
The Middle East is currently witnessing exponential growth of messaging for both personal and commercial use. Analyst group Gartner Dataquest forecasted that the volume of text messages in 2002 exceeded 146 billion, anticipating that more than 168 billion messages would be sent during 2003.
LogicaCMG is a global solutions company providing management and Information Technology (IT) consultancy, systems integration and outsourcing services. With additional expertise in wireless technology, the company supports clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector.
Formed in December 2002 through the merger of Logica and CMG the company has offices in 34 countries and over 60 years of combined experience in the IT services arena. LogicaCMG is the number two European quoted IT services company and is listed on both the London and Amsterdam stock exchanges. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
