Markets had been longing for Apple’s AI story to take shape, and although that story started at its WWDC event, it wasn’t quite the chapter that investors were hoping for. Apple showed it has a clearer AI strategy, but it did not completely silence concerns that it is still playing catch-up. Shares fell around 2% after the event, after a 50% rally in the last 12 months. The centrepiece was Siri AI, a long-awaited overhaul designed to make Apple’s voice assistant more conversational, more contextual and more useful across apps ...