Building on the success of its inaugural edition, ANTA Hoop Fest 2.0 will bring together basketball enthusiasts, elite athletes and community members on 15 November at Nshama Town Square. With global sports brand ANTA returning as Title Sponsor for a second consecutive year, the event underscores its growing momentum and ambition in the region. Held in cooperation with the Dubai Sports Council and incorporated into the Dubai 30×30 Fitness Challenge, ANTA Hoop Fest 2.0 positions itself as more than just a tournament - it is a cultural-sports initiative designed to ...