ALBAWABA – Various brands redesigned their logos in 2024 as part of new campaigns or brand strategies. Jaguar unveiled its iconic logo change, marking the start of what it calls a 'new era' for the brand.
Top 5 brands that redesigned their logos in 2024
1. Jaguar
Jaguar, the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer, unveiled its new iconic logo yesterday. The redesign marks the launch of the company’s ‘New Era’ campaign, which introduces its all-electric vehicle lineup.
The old logo was replaced with a modern design that blends uppercase and lowercase letters. The new logo features a gold color, with all letters in lowercase except for the 'J,' 'G,' and 'U.’
Jaguar unveiled its iconic logo change, marking the start of what it calls a 'new era' for the brand. (Jaguar)
2. Lamborghini
Lamborghini, the Italian manufacturer of luxury sports cars and SUVs, launched its new logo in 2024. The company steered towards recreating a simpler version of its old logo, following a trend set by other car brands.
The new logo looks like the old design but it's simpler, offers a modern look, and is digitally-friendly.
3. Decathlon
Decathlon, the French sporting goods retailer, joined the trend of logo redesigns in 2024. The new logo featured a new slightly different font and created a fresh identity to the brand.
The new font is smaller and the new color adds deeper meaning to the brand's name.
4. Later
Later, the social media management platform launched its new revamped logo in 2024. The new logo features fewer colors, a new font, and a new icon.
Multiple colors were removed from the previous logo, as the new one focuses on minimalism, using only one color and a simple modern font.
5. Ocean Spray
Ocean Spray, the American agricultural cooperative of growers of cranberries, introduced its new logo in 2024 similarly.
The updated logo features subtle changes from the old design, with darker colors to highlight the depth and richness of the brand’s name, as well as the use of refreshed font.
