Xerox Emirates and UAE’s ME Printer magazine are conducting a joint project to personalize the copies of its May 2005 issue to all subscribers. ME Printer magazine’s front cover will carry the name and contact detail of the individual subscriber. The project hopes to set the pace for the development of this sector and is also timely since the May issue of the magazine has a definite focus on digital printing and carries news, views and features on the subject.
“Personalization in the Middle East has thus far been a marketing concept relegated to limited niche applications such as direct mail campaigns. We have taken a step further in popularizing this concept and have tried to expand the possibilities of personalization by extending it to the publication market, which by itself is novel and hitherto un-attempted,” says Morteza Karimian, Editor-in-Chief of ME Printer.
“It proves the fact that much can be achieved by complementing traditional offset with digital technologies. Our joint project with Xerox Emirates seeks to popularize the applications of digital printing technologies to a market that is still cool and cautious and is yet to take to this mode of printing in a big way. It also hopes to pave the way for more such initiatives in future,” added Morteza.
“The magazine covers were printed on a Xerox Digital Printing Press DC6060 and involved a high level of coordination between the publication, the printer and Xerox Emirates,” said Ayman Mattar, Xerox Emirates’ Marketing Manager.
“Xerox is the leader in the digital printing market and holds a large market share in the Middle East. By working jointly with ME Printer – the region’s most popular print communication magazine, Xerox Emirates has succeeded in propagating the capabilities of its innovative technology for printing presses machines among the print fraternity far and wide. It also highlights the possibilities of digital printing and encourages its early adoption by the region’s industry,” concluded Ayman Mattar, Xerox Emirates’ Marketing Manager.
About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and offers the latest and most advanced range of office equipment in the Middle East. Xerox Emirates wide range of digital products and innovative services has positioned the document company as the market leader in providing document solutions throughout the UAE and the Middle East. From the desktop to the production department to the enterprise, Xerox Emirates has the richest product and service portfolio – copiers, printers, fax machines, scanners, software, digital printing and publishing system, supplies, turnkey document management and outsourcing services; all backed with world class support and unmatched customer service. The high standards maintained by Xerox Emirates were officially recognized in 1996 by the Government of Dubai when the company was presented with the Dubai Quality Award. Xerox Emirates also provides to customers consulting services to define the best approach to implement a solution and represents worldwide Xerox partners such as Documentum & Kofax. It has also launched Xerox tools like DocuShare and Flowport to better share knowledge in organisations.
ME Printer Magazine:
One and a half years after its launch, ME Printer magazine has taken great strides at informing the print and graphic arts community on topical issues of relevance to industry professionals in the Middle East. Published with English and Arabic sections and widely read in 13 countries, the magazine acts as a reference point for happenings within the industry. It has also been an active participant as well as sponsor of key industry events, thus motivating and encouraging networking and growth within this promising sector.
