Vallent Corporation (formerly WatchMark-Comnitel and Metrica®) announced today its sponsorship of the GSM Middle East, Gulf & North Africa (MEGNA) conference and exhibition due to take place on 11 and 12 September, 2005, at the Dubai International Convention Centre, Dubai, UAE.
Vallent’s sponsorship and participation in the event demonstrates its commitment in helping the region’s telecommunications operators further improve their quality standards, meet the challenges of expansion and deliver advanced multimedia and data services. Vallent supplies telecommunications operators with Service Assurance solutions that offer a deep and detailed view of their networks’ performance. Vallent solutions also deliver operators the insight they need to be certain that their customers are achieving the highest quality services and that they, in turn, are realizing a sufficient return on investment.
The Middle East is now witnessing unprecedented growth in its mobile market. Subscribers in the region are forecast to reach 68.7 million by the end of 2005 and are set to exceed 120 million by 2009. Vallent is working with Middle East, Gulf & North African operators to help them capitalize on the area’s massive subscriber growth and to address the challenges of regional consolidation and expansion.
“As competition in the region increases, operators will need to create differentiation through network and service quality and through new innovative services that meet customer expectations. These crucial investments will continue to deliver value as operators evolve from managing subscriber growth to increasing ARPU (Average Revenue Per User) and maximizing customer retention” said Neil Jackson, Vallent’s Middle East Regional Director in Dubai.
Jackson’s presentation, “Getting Your Message Across” will address these issues in more detail. It will focus on the role that service quality can play in the Middle East and North Africa’s booming mobile market. The presentation will take place on the opening day of the event, 11th September, at 17:35.
Vallent’s Service Assurance solutions simplify this task of delivering superior end-to-end quality across complex multi-vendor, multi-technology networks. With a scalable architecture, Vallent products support even the largest network and subscriber bases.
At the event, Vallent will feature its complete portfolio of Service Assurance solutions including:
• Vallent Performance Manager is a multi-vendor and multi-technology performance management solution that provides operators with a complete view of network quality and utilization. This enables them to proactively identify network performance and capacity issues, in order to optimize their network and improve quality.
• Vallent ServiceAssure™ is a service management solution that provides end-to-end visibility of the services delivered to customers, ensuring that revenue generation is maximized and churn rates minimized. By using ServiceAssure, service providers can commit to delivering superior levels of service through proactively monitoring, managing and reporting on the quality of service experienced by the end customer.
Vallent has been marketing its service assurance solutions in the Middle East, Gulf & North Africa (MEGNA) region for over a decade, either directly to customers or through partners and system integrators. Vallent’s solutions have been successfully deployed by more than 300 operators worldwide across a wide range of network technologies. These technologies include GSM, GPRS, UMTS and most other wireless network technologies, as well as circuit switched voice, SDH/SONET transmission, voice messaging system (VMS), signaling system No. 7 (SS7), intelligent network (IN), ATM, Frame Relay, and IP.
Vallent, the global leader in service assurance solutions, has been formed from the merger of WatchMark-Comnitel and Metrica Software Systems (UK). Vallent is the leading supplier of network performance management, service quality management (SQM) and service level agreement (SLA) management solutions and services. Utilizing Vallent’s portfolio of solutions, operators have a customer-centric view of their network and the services they are delivering, enabling superior levels of performance and service quality and greater visibility into the service delivery chain. The company operates globally with headquarters in Bellevue, Washington, USA and major offices in Richmond, UK, Bath, UK, Cork, Ireland, Galway, Ireland, Kuala Lumpur, Malaysia and Dubai, United Arab Emirates.
To learn why more than 300 wireless and wireline network operators trust Vallent as their service assurance solutions provider, visit www.vallent.com.
Vallent, the Vallent logo and Metrica are registered trademarks or trademarks of Vallent Corporation and/or its subsidiaries. All other brand and product names are trademarks, registered trademarks or service marks of their respective holders.
