In a bid to consolidate its market position in the UAE, TOUCHMATE, a subsidiary of Quality Group of Companies and a leading manufacturer, exporter and distributor of a wide range of branded computers, accessories and peripherals in the Middle East, has entered into an agreement with ENOC/ EPPCO, following which TOUCHMATE’s computer accessories are now available at 38 convenience stores of ENOC/ EPPCO in Dubai and Northern Emirates.
Through these outlets, TOUCHMATE is offering nine products including headphones, speakers, USB drives, MP3 players and Sim card back ups. The company plans to extend the scope of this partnership to include more than 60 stores by the end of 2006.
Vasant Menghani, Managing Director, TOUCHMATE, said, “Our decision to sell our computer accessories through ENOC/ EPPCO convenience stores was driven by our goal of making some of our products available at easily accessible locations for customers. We signed the contract with ENOC/EPPCO in July this year and right now we have our products available in 38 convenience stores in various parts of the UAE, and we are working on plans to double this number by the end of the year. Our strategy of targeting convenience stores seems to be paying off, since we already received a re-order request with a 30 per cent increase in supplies. Further, we expect a 10 per cent hike in sales every month in these outlets.”
“ENOC/ EPPCO have been strategically increasing the focus on their convenience stores, which have been doing exceedingly well as mini markets. The quality of customer service demonstrated by the staff at these stores is certainly worthy of mention, which further reinforces our decision to partner with ENOC/ EPPCO,” he added.
Ahmed Al Mulla, Convenience Stores Manager- ENOC/EPPCO, said, “In the recent years ENOC/ EPPCO has successfully positioned itself as more than just a petrol station. The utility of our convenience stores across the country has been invaluable to thousands of customers each day, especially in locations which are not in proximity to super markets or hyper markets. The availability of TOUCHMATE’s computer accessories in our stores will add to the value of our offerings, as TOUCHMATE products are known for its quality, reliability and cost-efficiency.”
“TOUCHMATE is focused on maximising the availability of both its IT consumer products and products meant for enterprises. We look forward to strategically strengthening our distributor network in the country and in the process capitalise on the market demand for high quality, value-for-money IT products,” said Menghani.
TOUCHMATE’s software division recently launched an innovative document management solution called Passport & Visa Control Software, Version 6.1 (TMPVC), which converts important paper-based documents into searchable electronic files. The solution is ideally suited for public relations officers and personnel from the human resources and administration departments of Small and Medium Business (SMB) enterprises and the Small Office Home Office (SOHO) segment as it helps keep track of various employee-related documents.
TOUCHMATE Middle East, founded in 1988 by Quality Group, has today evolved to become one of the leading manufacturers, exporters and distributors of branded computers, accessories and computer peripherals. With major partners including Carrefour, Costless, Plug-Ins, Geant, Sharaf DG, CompuMe and Hyper Panda, and associated with and supported by brands like Microsoft and Intel, TOUCHMATE has developed a significant image among its buyers, gaining more than fifteen million satisfied customers globally.
About TOUCHMATE:
Established in 1988, TOUCHMATE M.E. Free zone Co. in Jebel Ali, Dubai, is the manufacturer & distributor of TOUCHMATE range of computers, accessories & peripherals. A well known global IT brand for high quality, reliability and performance, TOUCHMATE has presence in 52 Countries all over world. The company is a subsidiary of Quality Group and offers over 650 products and has a production capacity of around 5000 PCs per month from its two PC assembling factories. 6 strategically located warehousing facilities, comprising more than 35,000 sq. ft, in the United Arab Emirates cater to more than 60 distributors and 1000 resellers in more than sixty countries. TOUCHMATE’s regional geographical coverage, extensive customer base and its value added services has made the company the largest and fastest growing distributor in the region. Within a span of few years, the company has enhanced its business all over GCC, Russia, Africa, UK & USA.
