As part of its focus strategy on Saudi Arabia, Toshiba Computer Systems Middle East has announced the appointment of Moataz Reda as country manager. Reda is based in Riyadh and will be responsible for Saudi business development and driving the company’s growth in the country.
Saudi Arabia currently generates almost 40% of the company’s activity in the region. Toshiba has plans to expand its presence in this market in order to be closer to its customers and current partners in the Kingdom, with details set to be announced in the first half of 2007.
Reda brings with him a wealth of experience, having spent nearly 17 years in the field of Information Technology and business development and his appointment will prompt further expansion plans for Toshiba in Saudi Arabia.
“Moataz Reda strong industry market experience is vitally important for Toshiba and its continuing commitment to its customers and their requirements in the region,” said Ahmed Khalil, general manager, Toshiba Computer Systems Division, Middle East and Africa. "The combination of experience and knowledge of the market makes Reda uniquely qualified for this position and we are confident that he will be a great asset for Toshiba.”
Reda holds a bachelor’s degree in communication and electronics engineering from Cairo University. Before joining Toshiba, Moataz Reda was Saudi Arabia Country channel manager at HP, where he was responsible for HP’s total volume and value business and developed the Corporate & Enterprise /SMB channel market during the last 2 years.
Prior to this IPG Mr Reda was country manager for HP in Saudi Arabia, in charge of driving and achieving the Image and Printing Group business goals in the country. As part of his role Reda set up and managed the team to plan, develop and execute marketing and sales initiatives mainly in the Retail & Corporate market segments in Saudi.
“I am excited about this new challenge and I believe that I am joining Toshiba at the right time. Saudi Arabia is an important market for the company and I know that my renewed determination as well as my expertise will help Toshiba grow further and extend its market leading position in this key market,” said Reda.
About Toshiba:
The Computer Systems Division of Toshiba Europe GmbH is a leading vendor for mobile computing solutions - latest Q4 IDC figures position it in the leading position for notebooks sales in the Middle East. Headquartered in Neuss, Germany, the Computer Systems Division of Toshiba Europe GmbH is a wholly owned subsidiary of the Toshiba Corporation, the world's eighth-largest computer and electronics company. Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The company's integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems.
