Tonic Design and Flip Media have won yet another client in May 2005 and are proud to welcome J&A Jaidah Holding, a massive industrial Qatari Group.
Tonic Design and Flip Media have been jointly appointed by Qatar’s J&A Jaidah Holding, effective from May 29th 2005. The J&A Jaidah Group of Companies is one of Qatar’s leading family business groups, employing more than 3,000 staff throughout its various business activities in the country.
Tonic Design and Flip Media will together provide corporate identity, brand implementation combined with online creative and digital marketing strategies for J&A Jaidah Holding. Tonic Design is part of the Tonic Group of Companies, which consists of Tonic Communications, Tonic PR, Tonic Research and Tonic Media. Tonic Design specialises in creative, strategic, tactical and motivational design for a diverse range of clients from blue chip to retail. Tonic Design’s core competencies are identity, branding, traditional literature systems, POS, exhibition design, packaging, targeted direct mail and digital media.
Joseph Lee Brown, Director of Tonic Design states “Our recent win shows that intelligent design and branding is finally being recognised and appreciated in the GCC by forward thinking organizations, such as J&A Jaidah Holding. The challenge, as always, is taking the client’s brand equity and improving on it, creating a visual image and identity that will have longevity and hold its own in the global market place”.
The Tonic Group of Companies are one of the founder members of The Tribe, a group of partner agencies, which work together to provide complimentary resources and knowledge across a broad range of marketing disciplines. The Tribe consists of True IM, Flip Media, BPM and the Tonic Group.
Flip Media is the largest independent interactive agency in the Middle East, whose strengths lie in innovative leadership through technology in all fields of digital media. Their objective is to support their client’s brands with an integral and cohesive communication approach applied across all media channels. Martin Diessner, CEO of Flip Media added “We envisage multi-platform enabled communication and technology to be the key business drivers for brands of the twenty first century, and we are very excited to work with J&A Jaidah Holding’s brands.”
The Ensrv Group is the engineering services and construction division of J&A Jaidah Group of Companies, engaged in civil, mechanical and electrical design, as well as construction contracting businesses.
A subsidiary of the Ensrv Group, Medgulf Construction, is a Grade A general contractor which has built a number of prestigious landmark buildings in Doha and has long been the leading local contractor in oil and gas cross-country pipelines. Medgulf Construction is also active in shutdowns and other mechanical and civil work in the energy sector.
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Additionally the Ensrv Group has another division, called Trading Agencies and Services (TRAGS), a leading business establishment with a large array of contracting, construction and trading services such as, Oil and Gas, Telecommunications, Energy and Power, Construction and Engineering and Interior Designs.
Both Martin and Joseph believe that J&A Jaidah Holding “will be an enjoyable and challenging account, whilst also being an honour to participate in Qatar’s prosperous expansion”.
About Tonic PR:
Tonic PR is part of Tonic Communications Group of Companies, a group of marketing communication companies whose fresh approach and innovative solutions are turning the industry on its head. Tonic PR works in collaboration with Tonic Group of Companies: Tonic Communications, Tonic Design, Tonic PR, Tonic Research and Tonic Media.
