Sybase Products Middle East, the leading technology provider for the Middle East’s Banking & Financial services segment, announced that they are the Silver Corporate Sponsor for the Middle East e-Banking Forum, which will be held on the 10th & 11th of September 2006 in Bahrain. Sybase will showcase its leading edge financial systems and solutions along with presenting its world leading Online Banking Solution –Financial Fusion e-Finance Suite - at the premier banking event. Senior Global Sybase Executive, Richard Pledereder, will talk on optimizing the 4 Ps of Online Banking for service excellence namely payment, performance, protection and platform.
Sybase, which currently operates in over 60 countries worldwide, delivers end-to-end solutions for the Unwired Enterprise including enterprise infrastructure and mobile software solutions for information management, development and integration. Sybase is also a leading provider of online banking and payments solutions to large financial institutions in the world. Sybase's 'e-Finance Suite' - ranked number one by Celent Communications for the past two years for Tier 1 banks in the USA - enables financial institutions to create fully customized financial destinations to fulfill their customers’ e-Finance needs and provides them with the ability to differentiate themselves in their markets, while reducing operational costs and improving ROI. E-Finance Suite provides an integrated platform for consumers, small businesses, and large corporate cash management customers and can be delivered across multiple channels and support multi-bank environments. In addition, e-Finance Suite provides provisioning tools so the bank is able to provide the right feature set for each customer and manage its risk.
"Sybase Products Middle East has realized tremendous success with E-Finance Suite. Since its introduction to the Middle East market two years ago, Sybase has signed with four main banking institutions so far and we are looking for more success in the short term.” said Mr. Hisham Malak, Channel & Marketing Manager at Sybase Products Middle East.
“The Middle East e-banking Forum is an ideal platform for Sybase to meet with senior banking executives, share with them some of our customers’ experiences, and showcase the unique features and benefits of Financial Fusion e-Finance Suite. In addition, Richard Pledereder of Sybase will talk about optimizing the 4Ps – Payments, Performance, Protection and Platform - necessary for the delivery of service excellence in online banking" Mr. Malak added.
In addition to exhibiting and presenting at the event, Sybase will also have high level meetings with decision makers of banks from across the region.
About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.
For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.
