This week Skinkers announced its award-winning technology had been deployed by CNN International to launch a desktop-based news and programme alert service.
The desktop-based service will alert CNN International’s audience of forthcoming CNN programmes as well as delivering breaking news updates directly on the computer screen without relying on email technology. A unique feature of the service is the facility for the user to select the region for which they would like the programme alerts in local time among: EMEA, Latin America and North America; Japan, South Asia and Asia Pacific.
The technology behind the alerts is known as a “Skinker” and can be downloaded free of charge from CNN’s international website located at http://edition.cnn.com/services/newsalert
Matteo Berlucchi, CEO of Skinkers commented: “We are very excited that CNN are using the breadth of Skinkers technological capability. It’s the first time our desktop news alert had been used to target a truly global audience but at the same time allowing regional content to be delivered to the users’ computer screen.”
Nick Wrenn, Managing Editor of CNN International, said, “The new desktop alert will enhance our online offering to users, which includes streaming news, video on demand, alerts and newsletters.”
Skinkers is the world leader in push-communication technology for the desktop.
Skinkers' success is built on delivering cost-effective desktop alert and notification solutions to blue-chip clients in four key market sectors: Marketing Promotions, Customer Relationship Management, RSS & News Alerts and Corporate Communications. Our clients include the BBC, Sky, FT.com, Wall Street Journal, Nortel Networks, London Stock Exchange, Halifax Bank of Scotland, Warner Bros.
With email communication under the pressure from message overload, spam and viruses, it is crucial for business to be able to guarantee the delivery of important messages to both customers and employees. Skinkers notifications are delivered straight to the desktop, by-passing existing channels and applications, guaranteeing that messages are seen. And because Skinkers is permission-based, they are welcomed by the customer.
