The Roads and Transport Authority (RTA) yesterday (Saturday, April 8, 2006) launched its new corporate identity to mark its existence as a leading government entity that works towards the development of an integrated transport network for Dubai. In accordance with its vision of providing safe and smooth transport for all, the RTA announced its organizational structure which will help the smooth facilitation and function of various departments to collectively work together in order to achieve its objectives.
The new logo of the RTA was revealed by H.E. Mattar Al Tayer, Chairman of the Board and Director of Roads and Transport, RTA. Ahmed Abdulsalam Kazim, Director of Strategy and Corporate Performance Department at RTA, announced the new organizational structure and practices which is a combination of the work culture adopted from the private sector and various government departments, keeping in mind the rules, regulations and norms of the entity. This is aimed at establishing a synergy in the work environment and will exceed benchmarks of working standards that are set across the world.
Speaking at the occasion, H.E. Mattar Al Tayer, "Our new corporate logo has been developed in accordance with RTA’s vision of providing safe and smooth transport to everyone, which also complements the vision of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. With time, people will associate our logo with quality of service, trust and relentless commitment to enhance the transport infrastructure in Dubai.”
"RTA is dedicated to plan and develop an integrated network of traffic solutions on land and water, built with the highest safety standards to complement the economic development of the country. With the support and commitment of our highly experienced staff, we are certain to achieve our goals in the least possible time and reach new milestones in the development of a world-class transport system.”
Ahmed Abdulsalam Kazim, Director of Strategy and Corporate Performance Department, said, "To set up the new organizational structure the RTA has conducted an in-depth research to coordinate the smooth flow of work in all departments. Adhering to international standards and norms, the structure will encourage all the employees to act responsibly and perform to the best of their abilities. In the next few years, new agencies will be established according to the provisions of the Decree under which the authority was established"
H.E. Al Tayer heads the Board of directors of the authority that consists of four agencies delivering the core services of the organization. These agencies include Dubai Traffic and Roads, Dubai Transport, Dubai Rail and Dubai Marine. They work within the framework of the authority but operate independently and have their own budgets and resources which are mainly outsourced.
On a corporate level, RTA has two support organizational sectors namely the Strategy and Corporate Governance sector and the Corporate Management sector. The Strategy and Corporate Governance sector is responsible for planning and smooth functioning of all the departments, investments and audit and risk assessment, while the Corporate Management sector is responsible for information technology, human resource developments, marketing, corporate communications and legal affairs.
