The Dubai-based integrated technology solutions provider, Dubai Netlink L.L.C., today announced a new channel strategy for its RFID business, as part of spreading its footprint across the regional market.
Unveiling the details of the new regional strategy on the sidelines of GITEX 2005, the 25th edition of the Middle East’s premier ICT exhibition which opened today at the Dubai International Exhibition and Conference Centre (DIECC), senior representatives of the Netlink said the company has entered into a series of partnerships in key regional markets to provide RFID solutions and services.
Terming the partner-led channel strategy as a core thrust to reach the emerging RFID market in the region, Mr. S.Satyajit, Chief Strategy Officer of Netlink, said: “A partner-led strategy is imperative to develop the regional market for RFID solutions and services since it is still in the early stages of adoption. Through our partners we will be able to further make inroads in educating the market about the benefits and business advantages of deploying RFID solutions, and in turn lead to faster adoption of these tools.”
Mr. Satyajit said RFID solutions were being increasingly looked upon as revolutionary, since it enables path-breaking changes in business processes across a broad spectrum of industries. “The regional market is gradually getting exposed to the gamut of the RFID world, and Netlink and its partners will endeavor further to develop this market,” he said.
Netlink had announced setting up an independent business division focused exclusively on RFID, Netlink RFID, earlier. The division will cater to the emerging market for RFID solutions in the region by offering world-class products and solutions sourced from global partners. This will ensure maximum efficiency in enterprise business processes at competitive ownership costs.
Commenting on the progress of Netlink’s RFID division since its establishment, Mr. Puneet Singh, General Manager of Netlink RFID said: “We have been able to move ahead in making the market aware of the great extent of RFID solutions and services and its potential to improve the bottomline of enterprises through cost-efficiency, better time management and a streamlined workflow. In a competitive business environment, these are key factors that will drive business growth.”
He said the new channel partnerships follow Netlink’s association with an array of global providers of RFID solutions and services, which have helped the company, address the unique needs of the emerging regional RFID market.
The regional partners in the UAE for RFID products include Gulf Computers, iAlyco in Kuwait, Bahwan IT and Medicom Solutions Middle East for Oman and Parsa Electronics in Iran.
“We are in the process of identifying more channel partners in countries in the region as part of our efforts to extend our reach across the regional market. The new channel strategy also comes in the wake of increasing demand for RFID installations in the region,” Mr. Singh said, adding that the array of global RFID partnerships of the company has also grown considerably in the last few months.
The strategic global alliances of Netlink RFID include leading providers of radio frequency printing devices and services, Printronix, Scanpak Inc, Sun Microsystems, RFID Inc etc. among others.
“Our focus on RFID for the regional market is based on our philosophy of offering innovative, next-generation products and services that will help increase the ROI in enterprises. RFID still is in its early stages of reception and adoption in the regional market, but we are confident that with our channel strategy in place, we will be able to add more value to the RFID offering and enhance the perception on RFID solutions in the market,” Mr. Singh added.
About Dubai Netlink L.L.C.
Established in 1995, Dubai Netlink focuses on providing an eclectic range of cutting-edge integrated and innovative end-to-end technology solutions. The company has six independent divisions - Netlink RFID, Netlink Outsourcing, Netlink Interactive, Netlink Infrastructure, Netlink Motion and Netlink BLRM. Netlink RFID is a leading supplier of EPC-compliant RFID systems. Netlink Outsourcing is created to offer outsourced BPO Services, Web & Software Development, managed network services, back office processing, Business Support Services, Data Processing, and customer care services. Netlink BLRM provides lucid communication campaigns that build on knowledge, research and industry insights. Netlink Motion provides a complete mobility platform for enterprises, network operators, mobile device manufacturers and software providers. Netlink Interactive is the e-businesses division of Netlink, which provides clients with integrated digital solutions, while Netlink Infrastructure is the enterprise solutions division of Netlink. Dubai Netlink also undertakes turnkey technology projects, which are executed in the company’s technology centres in India, United Kingdom and United States. Netlink is based in Dubai and has regional offices in Saudi Arabia and a representative office in Bahrain. For more information, see www.dubainetlink.com and www.rfid.ae
