NETGEAR appoints Ashley as official distributors in UAE and Middle East for its networking products
Distributor expects to achieve high sales turnover for NETGEAR solutions and services in region
July 17, 2006
NETGEAR, a worldwide provider of technologically advanced, branded networking products, has announced the appointment of Ashley LLC as the official distributor for its networking products and solutions in the UAE and the Middle East. NETGEAR has recently ventured into the region with its world-class networking products and cost-effective solutions that aim to enhance productivity among home users and Small and Medium Businesses.
As an authorized distributor, Ashley will stock the full range of NETGEAR products, particularly its wireless series for the retail, end-consumer and Small Office and Home Office [SOHO] segment and expects to achieve high turnover in annual sales of the company’s solutions and services. With its rapid and impressive growth, Ashley is well-positioned to meet demanding needs of regional customers and ensure top-quality customer service in an increasingly service-driven marketplace through its close ties with international and local resellers.
Ahmad Zeidan, Channel Sales Manager, NETGEAR Middle East said: “Our tie-up with a strong, well-established channel partner of the stature of Ashley will enable NETGEAR products to penetrate the highly competitive market in a short time by taking advantage of its unparalleled distribution network. We are confident that Ashley’s commitment to customers’ growth through the provision of high-quality services and customized solutions will positively impact the distribution and sale of NETGEAR products and extend our leadership and reach in the sophisticated UAE and regional market.”
Ahmed Farahani, General Manager, Ashley LLC said: “We are excited about our partnership with NETGEAR, which is a leading global player in the networking solutions and products segment. Ashley is well-placed to provide NETGEAR extensive distribution access in the UAE and across the Middle East, and will ensure that our customer service and local expertise in dealing with high-quality products will result in a tremendous increase in sales of NETGEAR devices throughout the region. Together with NETGEAR, Ashley will build and cultivate a reseller base that will ensure market growth and brand recognition for the company’s products and services.”
Founded in 1998, Ashley is a Dubai-based company. It is a sister concern of Pindal Ltd, which is located in Jebel Ali Free Zone. With its primary focus on distribution, Ashley is the authorized channel partner for global brands such as Creative, MSI, Sapphire, Logitech, Belkin and NETGEAR.
Recently declared as the world’s second leading networking company for shipments of gigabit Ethernet ports and Wi-Fi nodes, NETGEAR’s affordable, easy-to-install security and software products combine reliability with high-performance in a diversity of environments. Its suite of approximately 100 products grouped under the Ethernet networking, broadband and wireless networking segments and comprising switches, adapters, wired and wireless routers, and gateways, enables users to share internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices.
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