In line with its new marketing strategy, the National Commercial Bank (NCB) of Saudi Arabia recently announced the appointment of Amr Banaja as Head of Marketing for the Asset Management Department. As Head of Marketing for the Asset Management Department, Banaja is responsible for the marketing of AlAhli Mutual Funds, the Brokerage division and investment products offered by NCB’s Treasury division.
Banaja holds a Bachelor of Arts from Boston College in the USA where he obtained a major in Economics and a minor in Mathematics. Before joining NCB, he was the Regional Business Manager at Gillette Middle East and Africa, and prior to that the Marketing Manager for the Middle East, Africa and the French territories at Kodak. Banaja gained his marketing experience within the financial sector during his tenure as Marketing Manager for the Middle Eastern and African operation of the online brokerage division at Credit Suisse First Boston Direct.
The National Commercial Bank (NCB) was the first Saudi Arabian bank to introduce mutual funds in the Kingdom in 1979 and remains the leader of the industry because of its extensive experience and expertise in the field. The bank is acknowledged internationally as the pioneer and the innovator in Islamic Shariah-compliant mutual funds. This achievement was recognized when NCB was awarded the Euromoney International award for the Best Islamic Asset Management House for two consecutive years in 2003 and 2004.
