Mountain Dew, PepsiCo International's citrus flavored soft drink, has brought the extreme sports experience to a fever pitch with an exciting program of adrenaline-filled adventurous activities.
For the first time, Mountain Dew is brining extreme sports to consumers at street level. Action-packed, death-defying performances by twelve professionals from South Africa thrilled and amazed audiences with their dexterity and energetic passion for extreme sports on BMX bikes, skateboards and rollerblades at the Mountain Dew street show tour in the United Arab Emirates which kicked-off on November 22.
“The exhilarating and invigorating display given by the professional extreme sports performers in this exhibition event encapsulates the true brand essence of Mountain Dew,” expressed Ahmed Abdel-Karim, Marketing Manager at PepsiCo International. “By bringing these dynamic stunt performers to provide a totally new type of crowd entertainment, we wanted to give spectators a teasing foretaste of other exciting things to come.”
The Mountain Dew street show tour will visit Dubai, Sharjah and Abu Dhabi at: Ibn Battuta Mall (Egypt court parking) November 22-26 from 7:00 pm to 9:00 pm, American University of Sharjah on November 22 and 23 from 1:00 pm to 2:00 pm, Jumeirah Beach Park on November 24 from 12:00 pm to 1:00 pm, Springs Community Center on November 25 from 12:00 pm to 4:00 pm, Higher Colleges of Technology on November 26 and 27 from 1:00 pm to 2:00 pm, Marina Mall in Abu Dhabi on November 28 from 9:00 pm to 11:00 pm and the American University of Dubai on November 29 and 30 from 12:00 pm to 1:00 pm.
By bringing extreme sports games to street level, Mountain Dew is encouraging a wider audience to appreciate a unique spectator sport which combines superior caliber sporting skills with high energy and cutting-edge performance.
About PepsiCo International & Mountain Dew:
Mountain Dew, PepsiCo International's citrus flavored soft drink is one of the leading and fastest growing brands in the region with significant market share and is a market-leader in the Sultanate of Oman. Operating through a network of ten local bottlers across the Gulf Cooperation Council (GCC) for more than 50 years, PepsiCo International markets and manufactures products, which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.
Mountain Dew is a refreshing drinking experience with a pleasingly unconventional taste that invigorates those sports enthusiasts who have an adventurous spirit and an extreme attitude that impels them to continuously push themselves to limits of exhilarating adventures. Mountain Dew's unique flavor experience fuels the younger generation with a thrill seeking and adventurous satisfaction.
