Mirinda, the leading and favorite fruit flavored soft drink in the Middle East, has launched a limited edition special fruit flavor, Mirinda Superman Punch. Described as a soda fit for superheroes, Mirinda Superman Punch is a unique fusion of citrus and berries that comes in a vibrant translucent cobalt blue color.
“Mirinda Superman Punch encapsulates a sense of excitement and thrill that delves into the imaginative world of superheroes,” expressed Ahmed Abdel-Karim, Marketing Manager at PepsiCo International. “In keeping with Mirinda’s innovative and fun-time image, the new limited edition beverage provides consumers with a unique enjoyable flavor experience that depicts the true essence of our brand.”
Launched on the heels of the latest and highly anticipated release of the Warner Bros. Pictures epic, Superman Returns, Mirinda Superman Punch provides an excitingly refreshing drink in the stifling summer heat. In a partnership between PepsiCo International and Warner Bros. Pictures, the special Mirinda fruit punch flavor has been introduced in the GCC.
Exclusive Superman branded Mirinda packs have also been introduced for core Mirinda flavors such as orange, citrus, apple and strawberry, each with a unique Superman visual, allowing devoted fans and Mirinda aficionados to collect as memorabilia.
About Mirinda
Mirinda, PepsiCo International's fruit flavored carbonated soft drink, is one of the leading carbonated soft drinks brands in the GCC with significant market share. Operating through a network of ten local bottlers across the GCC for more than 50 years, PepsiCo markets and manufactures products, which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.
Providing innovative options to loyal consumers, Mirinda continues to offer
its distinctive fruit taste in various flavors across the spectrum. Mirinda focuses on connecting with its local and worldwide consumers to continue to offer new products that cater to their needs and provide them with innovative options and a unique flavor experience that depicts the true essence of the brand. Mirinda offers its distinctive fruit taste in various flavors such as Orange, Citrus, Apple and Strawberry to invigorate the flavor category in the GCC.
About Superman Returns
Warner Bros. Pictures presents, in association with Legendary Pictures, a Jon Peters production in association with Bad Hat Harry Productions, a Bryan Singer film, Superman Returns, starring BRANDON ROUTH, KATE BOSWORTH, JAMES MARSDEN, FRANK LANGELLA, EVA MARIE SAINT, PARKER POSEY, KAL PENN, SAM HUNTINGTON and KEVIN SPACEY. Directed by BRYAN SINGER, the film is produced by JON PETERS, BRYAN SINGER and GILBERT ADLER. The executive producers are CHRIS LEE, THOMAS TULL and SCOTT MEDNICK. The screenplay is by MICHAEL DOUGHERTY & DAN HARRIS, story by BRYAN SINGER & MICHAEL DOUGHERTY & DAN HARRIS. The director of photography is NEWTON THOMAS SIGEL A.S.C.; the production designer is GUY HENDRIX DYAS; the film is edited by JOHN OTTMAN and ELLIOT GRAHAM; the music is by JOHN OTTMAN; and the costumes are designed by LOUISE MINGENBACH. The film is based upon Superman characters created by JERRY SIEGEL & JOE SHUSTER and published by DC Comics. Superman Returns will be released worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.supermanreturnsmovie.co.uk
SUPERMAN and all related characters and elements are trademarks of and © DC Comics. (s06)
